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Palm Beach North Industry Insight: The Palm Beach Post

The Palm Beach Post remains as influential as ever.

Forget those dire concerns about the decline of the newspaper industry – especially in Palm Beach County, and especially when it comes to The Palm Beach Post.

Having celebrated its 100th anniversary in January, The Palm Beach Post is not only as relevant as ever locally, but it’s serving as an example nationally of how to innovate when it comes to reader engagement and reach.

In the Palm Beach North region alone, more than 56 percent of adults – some 116,000 pairs of eyeballs – engage with The Palm Beach Post in print or online at least once a week (including 91,000 folks still paging through the print edition!).

In fact, The Palm Beach Post model for adaptation in this brave new media world has been so successful that its publisher, Tim Burke, has been given an expanded nationwide role within The Palm Beach Post’s parent company, Cox Media Group.

In his new role as CMG’s Multi-Market Vice President of Content, Burke will oversee content execution, strategy and business goals for CMG’s multiple brands, products and platforms (which include such award-winning daily newspapers as the Atlanta-Journal Constitution, Austin Statesman and Dayton Daily News).

Relishing both the challenge and opportunity posed by his dual role, Burke believes both The Palm Beach Post and its multitude of sister properties are ideally positioned to grow: “We have built a great foundation – and momentum – for our future. Through digital innovation and investigative journalism, we have more ways than ever to deliver content that matters to our local markets.”

So, yes, while the media world might be changing, there’s one constant that Palm Beach County can always count on: the unmatched influence and ubiquitous presence of The Palm Beach Post.

 

 

Sponsored content courtesy of The Palm Beach Post. 

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